importance of video marketingimportance of video marketing

Helps in building Trust 7. Cloudflare Ray ID: 7dfec36c99fb0418 This is what the backend looks like, as you can see, there is much stronger engagement that's happening using video. then video marketing is absolutely essential. would like to hear from us: You can change your mind at any time by clicking the unsubscribe link in the footer of 1. Videos are not only entertaining but are also one of the best methods to inform and educate the audience as well as to showcase your products and services highlighting their features to entice the customers to strengthen their trust and loyalty. Youve probably noticed that YouTube videos are often featured near the top of many Google searches. Here's some of his main tips. Try engaging ways to hook the viewers attention. 94% of video marketers noticed that videos helped their audience understand their product in 2021. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it. When establishing a video marketing strategy, it is critical to understand your objectives, the role of each video, and its place in the marketing funnel to become successful. Start by developing a strategy that has an end goal. It holds great . There are different types of videos available in the market that vary according to their objectives, such as: Copyright 2022 JSDM | All Right Reserved | Privacy Policy | Refund Policy, Videos are a versatile and entertaining type of content that not only provides us with a real-time image of whats going on, but its also simple to distribute across numerous platforms. According to 97 percent of marketers, videos assist buyers to comprehend items. Video is the #1 content type used by marketers to sell products and services. Video is here to stay! Our 2022 ESG Report details our progress toward accelerating sustainable and inclusive growth in the societies where we live and work. Whatever your goal is, think of ways to achieve that through video content that will stay true to your companys mission and values. First of all, it offers marketers a versatile and very shareable medium to reach their audiences. Your video should immediately convince the viewer into watching it. So, if you create engaging and insightful videos, your audience will enjoy watching them and even share them with their connections. Here are some, but not all, benefits of video marketing: Branded videos are 2-4 minutes long. For example, our mentor Dan created a simple Video Ask where he asked for a quick Merry Christmas message from all the leaders in our program. Looking at the average watch percentage, 38% of long-form marketing videos fall between 41-60%, while one in four sees an average watch percentage of 61-80%. Also everytime Karl (his friend) says "you know" his mom gets $1000), Introduce something new, entertaining or educational every 10-15 seconds (keep the content moving), Create a pay-off at the end (people want to watch Mr. Effective video marketing is highly impactful in convincing a set of skeptical customers who are reluctant in trying out new products and services. 6 Reasons Video Marketing is Important Video is used to meet different objectives from raising brand awareness to generating leads and sales with an inbound marketing strategy. No matter what kind of business you run, whether it be: Amazon FBA; Everybody wants to laugh and forget about the realities for a moment. Customers purchase your product only if they can easily comprehend what it is and how it is going to benefit them. You do some great work in this space. There isnt a Gen Zer alive who doesnt know a TikTok dance. Raindance Summer Sale 20% off, 40% for Members. Live videos are the ideal way to get up and personal with your audience, and it works especially well on social media. Why is building trust the most powerful video marketing technique? I also started creating videos using 3D models, take a look. and the statistics back up the fact that most people prefer videos to learn about a product or service. Video marketing has long been thought of as expensive and complex, deterring so many business owners. In other words, it puts a face behind the product. All Rights Reserved | Privacy Policy | Sitemap, At Edkent we are committed to empowering professionals, small, and mid-sized businesses with contemporary marketing tools affordably. A video helps in assisting 90% of buyers to make a buying choice, according to research. We are also well aware of the rising popularity of documentaries. And thats how video marketing can directly improve your sales. These cookies do not store any personal information. Uploading a video to your business website doubles the average click-throughs and number of linking domains. Even if the topic is difficult, content creators use animation to make it simple. For example, if you want an IKEA table in your living lounge, an augmented reality video will help you know how it will look there. Here we'll break down the most common uses for video marketing with supporting data to highlight its importance for businesses. So, make sure your video can say what you want it to say-, Video usage on mobile is only growing every year. The more people learn about the favorable attributes of your products and services, the more likely they will be engaged and propelled towards a buying decision leading to increased sales and profits for the overall growth of the organization. Instagram users can simply type in a question they want to ask in the comment section of the live video, in which the live video host will see and can decide if they want to answer right then, at the moment. It increases mobile traffic 90% of internet users(5) watch videos on their phones. The more people convert to potential and paying customers. If youre not on video, youre missing out on all that traffic. Here youll find 9 attractive ways that video improves your business. These can then be shared instantly across platforms without any or minimal editing required. Regardless, social media platforms are constantly being updated according to marketing trends, which can be extremely helpful for business owners. Explainer videos are used to teach and educate customers about the products and can be used in combination with instructions, customer support operations, and a variety of other applications. It is like standing physically withing the content or location. Performance & security by Cloudflare. Its also becoming much easier for any type of business to use video in some way or another; you dont need top-quality cameras or video editing skills! I needed a post like this. Brand videos, or otherwise known as promotion videos are part of a large marketing campaign. These types of videos can help connect the brand to an audience as they are usually more personal. You can know how to use, it, its benefits, its dos and donts in the video. Furthermore, 85% of video viewed on Facebook is muted, without any sound. Moreover, videos are easily accessible, anyone with an internet connection can view and generate video. 6) Assists in gathering data about Consumer Behavior. Instagram Live allows users to broadcast videos to their followers in real-time as part of stories. Informing and Educating 97% of marketers claim that videos help customers understand products. Beast's approach of going the extra mile to create the best video possible. Enjoyed reading the blog? Thats where Edkent Media comes into play. Video allows a respite from the constant sea of words. might seem daunting at first, but with a little practice, high-quality content and skills, you can be the winner in the market. Practice strong SEO practices and regularly monitor your stats to understand how your videos are performing. It helps them to understand why they should invest in your product or service. Video referencing is important to engage the toughest of the toughest buyers. However, these videos are used using gadgets like Google Cardboard. Lets face it, its a competitive market and you would do anything to improve your conversion rates. Every factor will strengthen your sales funnel in different ways. After sorting out the marketing goals, the next step is to find and understand your target audience. Because a whopping 96% of the users surveyed by Wyzowl say that they have watched an explainervideo presentationto learn more about a product or software. For this purpose, you can employ using a dedicated video hosting provider to analyze the entire ROI for your online video marketing strategy. mobile phone video viewers in 2021, globally? Video marketing can be used as a medium to communicate with your target audience, share your values and visions, address their needs, and win their confidence to trust your brand. Because there is simply too much variety available in the market. From there you can see numbers and graphs that reflect how many users are engaging with your video content. So, with a dash of creativity and a hint of tech, you can make your brand stand out amongst the crowds by creating engaging video marketing material. You can use videos to market any business. Importance of video marketing. If you work in digital marketing or want to go into it, youll need to learn how to make and optimize basic videos. Five Ways Content Marketing Can Increase Your Customer Success, How Social Media Influencers Impact the Way Younger Generations Spend Money. Find out how brand digital transformation is driving the customer experience online at Edkent Media. So, only fun and entertaining videos increase social shares, not factual ones. If your business uses social media channels (and if it doesnt, what are you waiting for!?) This website uses cookies to improve your experience. Entertaining and inspiring videos get viral as people share them extensively. Required fields are marked *, Name * * * * * * * * * * * * * * * * * * * * * * * * * *, Email * * * * * * * * * * * * * * * * * * * * * * * * * *. It is like a testimony to promote trust. Videos are typically uploaded onYouTubeor other social media networks, but they may also take the form of webinars, classes, live videos, or self-hosted videos. Recently, many social media platforms, such as Instagram and Facebook have launched live stories. Luckily, once again, thanks to the user-friendliness of social media platforms, with just a click of a button you can see how your videos are performing on any platform, as long as your account or page is set up as a business (which is one of the first things you will confirm when creating the account/page). The purpose of educational or how-to videos is to teach your audience something beneficial. Generate video ads, and market them on Facebook, Begin an email campaign, featuring videos. Being able to connect to consumers on a personal level through sound, music and imagery is what makes video far more useful than just images alone. In fact, more than 63% of businesses(1) have started using video marketing. Thats the importance of video marketing that you need to realize. That being said, if your business is trying to engage a new audience and/or demographic, then using various social media channels that target several demographics is a smart marketing move. To learn more about video marketing, why not indulge yourself in a video marketing course offered by the best Digital Marketing Institution like the Jaipur School of Digital Marketing (JSDM) with exceptional service and marvelous reputation. Your audience can tell when you go the extra mile. So, lets learn about different types of videos commonly used by marketers. Importance of a Video Marketing Strategy. Videos are typically uploaded on, Search engines love videos because they perceive them to be a high-quality information source, thus incorporating videos in various types of content as well as on your major web pages may perform wonders for improving your, Videos can help you earn a lot of money. Author: The Motifmotion Team. 4) Helps to combat recession. Videos being a segment of content marketing serve as a great medium to engage and build trust to promote your brand. The more the phones, the more the viewers. People who view a video allegedly stay for two minutes longer if there is interesting video content available on the website. 1. You can use videos on social media to market your products, promote your. Our in-house Toronto team is highly effective in creating content from scratch tailored to your businesss services. Over the past few years, the use of video in marketing has skyrocketed. Wondering how you can nurture that same trust from your audience? And the marketers like it because it has the ability to provide a massive, When companies create video content to boost their online presence, this is referred to as video content marketing. Video content enhances these two factors. Although at first video marketing may seem overwhelming, it is quite straightforward and can be easily incorporated into any marketing strategy, depending on the needs and goals of your business. Now that you have some fantastic reasons to incorporate videos into your marketing operations and to learn how to make outstanding videos if youre interested in a career in digital marketing. By clicking Accept, you consent to the use of ALL the cookies. For instance, a square video will take up 78% of consumers news feeds. 87% of video marketers report that video gives them a great ROI. These can be posted straight away, with little editing required. Address: 3075 14th Ave. #212, Markham, ON, L3R 5M1 Canada, Edkent Media is a leading Website Design Toronto, Digital Marketing, Inbound Marketing, Law Firm SEO & SEO Services Company offering Digital Services. As mentioned above, you dont need to have a degree in video editing to create good videos for your business. One look at the top, 2.Helps Educate Consumers About Your Products or Services, If your customers are laying so much importance on video content, it is imperative that you invest in video marketing. Video is so important. Im unfamiliar with Rumble, but Ill certainly check it out. Email marketing is a very important aspect for any business generating leads online. In this article onvideo marketing in the digital marketing field, we will discuss the fundamental reasons regarding the importance of video marketing as well as some of the best practices for digital marketers to create and share videos. 1. By clicking below, you agree that we may process your information in As more and more smartphone users have access to the internet wherever they go, theres more demand for engaging and entertaining video content. It can also generate more shares on social media and increase engagement and footfall on the website. You can produce an engaging, intense, and full-of-emotions content to connect with your customers. This is referred to as a marketing funnel, and it eventually leads a number of viewers to make a purchase. This category only includes cookies that ensures basic functionalities and security features of the website. , in which approximately 50% of its users are under the age of 34. accordance with these terms. 360 degrees videos help the customers to see any real estate property or any site area from every angle. Especially those that require some kind of education to decrease the customers time to value. You need to establish yourself as a credible and authoritative brand and video marketing can help you gain customer trust and do that. In fact, by having at least one video embedded in the page that you want to rank, you can multiply your chances of ranking higher in the search results. They will handle creating, sharing, and tracking your businesss growth! When it comes to developing content for video marketing, the options are pretty much endless. Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page. Videos Do Great Things for your email Marketing & landing pages, ROI Anyone? Video marketing is important for several reasons. When it comes to educating potential consumers about a product, videos prove to be an excellent tool. The action you just performed triggered the security solution. The main purpose of this video content is not a promotion but passing generic knowledge to the target audience. By sharing these types of videos on your social media platforms, this will increase your brand awareness and your audience will keep coming back to learn more from you. Video is a tool to provide useful information to your customers. When companies create video content to boost their online presence, this is referred to as video content marketing. But opting out of some of these cookies may affect your browsing experience. 1. In other words, think about if you want to: Here are my favorite video marketing ideas: Event videos (featuring footage from a successful event, or promoting an upcoming event), Fictional journey story (tell a story about how your product solved a problem, or changed someones life), 360 degree scrolling videos (perfect for virtual tours of a venue or home). Ive seen a number of your videos, and you do great work! We're Hiring - Apply Here Phone: (647) 352-8700 Email: info@edkentmedia.com Request an RFP / RFQ Home Services SEO Website Design ChatGPT Prompts 4 Sources of Inspiration, The Savvy Marketing Agency Guide to Wild Growth in 2023, From Rankings to Conversions: How SEO and SEM Impact Marketing Goals, Humanizing Your Sales Funnel: Key Factors That Help your Brand Stand Out From The Crowd and Create Customer Connection, 6 Steps to Creating Useful and Comprehensive SEO Reports Your Clients Will Appreciate, 7 Content Writing Challenges Faced by Bloggers (with Smart Solutions). Your email address will not be published. any email you receive from us, or by contacting us at info@raindance.co.uk. Consumers love sharing the videos they like on social media. In turn, by answering these questions live, brands come across as trustworthy and authentic, which makes consumers likely to regard the brand more highly and continue (or begin) to purchase their products or services. Live Streaming Enable You to Launch Your Product In Real-time Bottom Line Why Should You Focus On Video Marketing? Click to reveal Using unique techniques like video brochures is a great and innovative way to get your brand out there, shining high above your competitors. All these things are aimed towards the simple objective of increasing the sales and profitability of the organization. Indeed- 49% of consumers engaged with branded videos on Facebook in 2020. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. $52K per month providing lead generation services to small businesses. Dont forget about your calls-to-action, which on YouTube normally take the form of a little annotation requesting that people subscribe to your channel. These cookies will be stored in your browser only with your consent. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. It showcases the businesses vision, mission, customer service, objectives, the deliverance of quality, etc. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more. Now that video marketing is continuously on the rise, platforms are adjusting their features to make it easy for users to upload various kinds of video content. It is a fantastic way to connect with the target audience. Using the term video content in the email increases the open rate by 19%. Growth of Video. Start by developing a strategy that has an end goal. But so far, lead generation has outperformed all of them. This documentary is produced by a high-level director that has worked on a lot of famous films, it was pretty expensive to hire this company, over 6 figures to produce this documentary. Our vision is our most dominating sense and the majority of information delivered to our brain is through visual means because visual information can be easily processed. Begin your search below to learn everything you need to know about video marketing to enrich your knowledge. Many of them readily invest in top, 6 Reasons Why Video Marketing Should Be a Part of Your Marketing Strategy, The importance of video marketing is undeniable. "When things get . Key takeaways: Video marketing is an emotionally engaging way for brands to connect with customers and catch their attention in a digitally overloaded world.