Victoria's Secret just launched a new advertising campaign that is, in effect, a mea culpa for its very bad, very sexy, very sexist past. Try and log in through your institution to see if they have access to the full text. Being a fighter has changed my physique for better or for worse, but I am confident nonetheless. Womens fighting champion and mixed martial artist Rose Namajunas, left, and model Ceval Omar in Victoria's Secret's new Undefinable campaign. WhenVictoriasSecretasked me to be part of their Undefinable campaign, it was a no brainer., While Victorias Secret was once known primarily for lingerie, the company has added sportswear and athleisure-style pieces to its offerings in recent years, while its VS PINK brand has a full range of apparel, accessories and even a gender free collection. 3 min read Allow Victoria's Secret to reintroduce itself. One morning in August, just before sunrise, Bella Hadid arrived at a warehouse in Brooklyn. Currently, Victorias Secret is investing in women-led businesses like Frankies Bikinis and giving $10 million annually to cause-based philanthropy. There are many different perceptions of female UFC athletes, the MMA star adds, but I wouldnt be successful if I spent time paying attention to them. For me, the most notable difference is Victorias Secrets dedication to empowering women as the foundation for everything they do, Hadid emailed from Paris. As long as I could remember, I was a fan of VS, the two-time UFC Strawweight Champ tells Rolling Stone. I remember watching the [Victorias Secret] Angels and the fashion shows those days were some of the most exciting times in the Nineties, she says. They are also, it must be said, beautiful. TA. 2023 Hearst Magazine Media, Inc. All Rights Reserved. Victoria's Secret introduces 'Undefinable' a global campaign designed to cement the brand's continued commitment to welcoming and championing women's voices and unique perspectives. Site Terms & Notices | Privacy & Security | Contact, https://vspressroom.com/wp-content/uploads/2022/10/VSPR-Undefinable-2022-960x540-1.mp4, Solutions Weve Got a Bra For That 2023, Victorias Secret x Naomi Osaka Collection 2023, Heavenly & Heavenly Dream Angel Eau de Parfum. Victoria's Secret Launches Undefinable Global Campaign Seeking to Victoria's Secret's new campaign, "Undefinable," builds on last year's rebrand and marks a further step from its controversial 2014 campaign, "The Perfect Body." What further steps might be necessary for Victoria's Secret to overcome its heritage and embrace inclusivity and female empowerment? respectively. Terms of Service, Want to keep up with the trends? (Its now to become the worlds leading advocate for women and create positive change through the power of our products and our platform.) The brand invested capital into female-led cancer research and woman-owned businesses. Victoria's Secret introduces 'Undefinable' a global campaign designed to cement the brand's continued commitment to welcoming and championing women's voices and unique perspectives. If you log in through your library or institution you might have access to this article in multiple languages. But, as any woman can attest, you know desirability when you see itand if you dont see it, the status-conscious around you will aggressively point it out. But the retailer has been pivoting to a more inclusive look ever since it went public as a separate company in the summer of 2021. You can save searches, save documents, create alerts and more. It is pretty amazing that now I am one of those women I used to look up to in a unique way., Spencer, meantime, says she jumped at the opportunity to help showcase a new type of beauty and body for the VS brand. This functionality is provided solely for your convenience and is in no way intended to replace human translation. The Undefinable campaign will be featured at the brands 5th Avenue flagship location on the 3rd floor as an experiential and immersive exploration of the campaign starting Monday, October 3rd throughout the month. Wall Street Reacts Positively to Victoria's Secret After - WWD REVOLVE. Critical Analysis of Victoria's Secret the "Love My Body" Campaign NEW YORK, Oct. 3, 2022 /PRNewswire/ -- Today, Victoria's Secret introduces 'Undefinable' -- a global campaign designed to cement the brand's continued commitment to welcoming and championing women's voices and unique perspectives. The Undefinable campaign was photographed and directed by Harley Weirin partnership with LOOK Creative Agency and styled by Camilla Nickerson and features VS Collective partners Adut Akech, Bella Hadid, Eileen Gu, Hailey Bieber, Paloma Elsesser and Valentina Sampaio as well as boundary breaking changemakers Bethann Hardison, Brittney Spencer, Femita Ayanbeku and Rose Namajunas. Get all the top news stories and alerts straight to your inbox. Victoria's Secret: Undefinable Ads of the World | Part of The Clio In addition to showcasing different ideals of beauty, Victorias Secret says each of the campaign stars demonstrate that women are undefinable by anyone but themselves. For Namajunas, who last fought at UFC 274, appearing in a Victorias Secret campaign was a chance to live out a life-long dream. I am so excited to partner with Victoria's Secret in sharing this important message with all women, while encouraging them to embrace their own unique and powerful stories," says Paloma Elsesser, "I'm proud to be part of a campaign for a company that's redefining its historic image of beauty by making glamour and comfort accessible and inclusive for many body types. You have requested "on-the-fly" machine translation of selected content from our databases. Victoria's Secret unveils latest message in branding revamp For inquires, please contact pr@victoria.com. But, he laughs, sometimes, it was chaos! At one point, Olympic champ Eileen Gu was doing flips on a trampoline, despite the concern of the photo crew. This particular campaign goes beyond one season and is about our ongoing commitment to celebrating all women and every unique layer that makes them who they are., Spencer says her campaign shoot was the perfect way to bridge the gap between the VS she grew up with, and the brands new direction: Being able to shoot photos for this campaign felt nostalgic, new and fresh all at once.. To best optimize our website for visitors, we use cookies. Victoria's Secret Coupons - $25 OFF in June 2023 Ads of the World on Twitter: "Undefinable - New Victoria's Secret The Victorias Secret consumer is at the heart of all we do and we will continue to use our platform to celebrate individuality and diversity given the brands vision to be the worlds leading advocate for women. All rights not expressly granted are reserved. Additionally, as the brand continues its commitment to listen and learn, Victoria's Secret invites all women into the conversation to use their voice and share their stories of what makes them #Undefinable. It is so inspiring to be a part of a campaign alongside such incredibly strong women who are proud of their individuality. Images may not be altered or modified except for sizing purposes. Cision Distribution 888-776-0942 Which brings us to the crux of the conflict: Lingerie is an exoskeleton of cultural desire that often reshapes the bare body to transform its appeal. Undefinable marks a shift for Victorias Secret; in the way the brand tells stories and in who is telling them - bringing bold women with bold statements to center stage. Bella Hadid. If the old Victorias Secret was a homecoming queen, this new version is the girl who shows up at prom in vintage cowboy boots and a minidress. This site is protected by reCAPTCHA Enterprise and the Google. The women featured in this campaign are a true representation of loving who you are and Icant wait to share this sentiment with the world. says Brittney Spencer. Im proud to be part of a campaign for a company thats redefining its historic image of beauty by making glamour and comfort accessible and inclusive for many body types. There is so much power in taking charge of your identity, and Undefinable embodies just that, said country musician Brittney Spencer. The brand has struggled in recent years sales have slipped, and its provocative ads are being criticized by some as being. Daily News: Kanye's 'White Lives Matter' Sweatshirt Provokes Outrage Victoria's Secret has launched a new, powerful campaign titled "Undefinable" including the voices of models Bella Hadid, Paloma Elsesser and Valentina Sampaio. Additionally, the campaign will be featured in high impact fashion-driven districts within major cities such as New York and Los Angeles in the format of digital spectaculars, urban panels, bulletins and the brands owned and social channels including Instagram, Twitter, Facebook, TikTok and Youtube. Political career of Brazil's Bolsonaro dangles by a thread as electoral trial nears end. So did a rapid transformation of Victorias Secrets leadership and purpose. Sign up to get PRNs top stories and curated news delivered to your inbox weekly! from 8 AM - 9 PM ET. Some have the sinewy build of relentlessly tough athletes; others have wider curves. Models Bella Hadid and Valentina Sampaio are included in the cast, along with change-makers Bethann Hardison, Femita Ayanbeku, Brittany Spencer, and Rose Namajunas. Required fields are marked *. Sales dippednot that much, but enoughand labels like Savage X Fenty and Parade took over with younger shoppers who wanted to see all bodies (especially their bodies) embraced before spending their money. The images were photographed by Harley Weir, and LOOK Creative Agency was responsible for providing the creative direction. Bella Hadid, Valentina Sampaio Are Undefinable in Victorias Secret Campaign. The lingerie and beauty company continues to reposition itself as an advocate for all women. Victoria's Secret stock is down more than 36 percent year-to-date, despite the firm's ambitions to grow revenues to $7.3 billion by 2025, up from $6.6 billion in the second quarter of 2022. The new brand manifesto comes to life in digital, in store and out of home and invites customers to engage in the vision - challenging them to rethink previously imposed definitions of what it means to be sexy, even, what it means to be a woman. "Her beauty and her brain go not together." A Relatable Queen: Latto Used $7 Vaseline for Her BET Awards Look, 2023 Tour de France Livestream: How to Watch Every Stage Online, The 30 Top-Rated Items at Urban Outfitters Right Now, From Rolex to Omega, Here Are the Best Watches Under $5,000, The Best Shark Tank Products Were Still Using Today, Beyonc's Exclusive 'Renaissance' Tour Merch Drop Is Still in Stock on Amazon, Run Rabbit Run: Succession Star Sarah Snook vs. a Very Bad Bunny, Watch Lil Nas X Perform 'Montero (Call Me By Your Name)' at Glastonbury, FX Breakout Series 'Reservation Dogs' Will End With Third Season, Hear The Weeknd, Lil Baby, Suzanna Son Collaborate on 'False Idols'. Not your stereotypes. See code. The Undefinable concept was created as an avenue to really cement our brand positioning and our commitment to our revolution and transformation. There is so much power in taking charge of your identity, and Undefinable embodies just that. The same goes for Victorias Secret Collective members Megan Rapinoe and Priyanka Chopra, and the face of its Bombshell fragrance, Camila Cabello. The cast featured in this campaign represents the multifaceted, honest and ever-evolving beauty of womanhood a journey that is only each individuals to choose. , . This can lead to things like eating disorders, depression, and an unhealthy mentality. While the target consumer might be unclear to some, the lingerie and beauty giant says thats precisely the point: beauty is undefinable. Victoria's Secret on Instagram: "What makes body advocate @palomija The inspiration behind the global campaign and authentic stories shared throughout are part of the brand's dedication to evolving, listening, and . View original content to download multimedia:https://www.prnewswire.com/news-releases/victorias-secret-launches-undefinable-global-campaign-seeking-to-inspire--listen-to-women-around-the-world-301638604.html, https://www.prnewswire.com/news-releases/victorias-secret-launches-undefinable-global-campaign-seeking-to-inspire--listen-to-women-around-the-world-301638604.html, Brazil offers tax advantages via e-commerce compliance program, The Supreme Court rules for a designer who doesn't want to make wedding websites for gay couples, Investors, analysts question Nikes wholesale strategy amid gloomy N. American spending. The cast featured in this campaign represents the multifaceted, honest and ever-evolving beauty of womanhood, a journey that is only each individuals to choose., Models Bella Hadid, left, and Bethann Hardison. NEW YORK, Oct. 3, 2022 /PRNewswire/ -- Today, Victoria's Secret introduces 'Undefinable' -- a global campaign designed to cement the brand's continued commitment to welcoming and championing women. Victoria's Secret - Wikipedia Today, Victoria's Secret introduces 'Undefinable' -- a global campaign designed to cement the brand's continued commitment to welcoming and championing women's voices and unique perspectives. Spencer, meantime, has a new live EP out later this month, titled If I Ever Get There. Subscribe to our newsletter to get the latest scoop right into your inbox. Victoria's Secret introduces new global campaign -- 'Undefinable' We are not here to dictate how to define beauty for anyone, but instead we are here to celebrate how they define beauty on their own terms. All images remain the property of Victorias Secret and/or its affiliates. Rolling Stone is a part of Penske Media Corporation. NEW YORK, Oct. 3, 2022 /PRNewswire/ -- Today, Victoria's Secret introduces 'Undefinable' -- a global campaign designed to cement the brand's continued commitment to welcoming and championing women's voices and unique perspectives. Undefinable honors the different elements that make every woman special, and reminds us all of the value in owning it. We wanted to really solidify and cement once and for all, weve changed, says Martinez, who was a creative director for magazinesincluding, at one point, ELLEbefore starting with VS last year. As the largest retailer of lingerie in the United States, the brand has struggled since 2016 due to shifting consumer preferences and controversy surrounding corporate . And it has more in the pipeline, with Martinez saying the Undefinable campaign isnt just a revamp, but a prequel of something yet to come.. Victorias Secret has been hard at work over the last few years to give itself the ultimate makeover from near-perfect Angels to an advocate for all women. : May 11. Blinking back at the bright light, she squinted a little, her skin bare and a tiny bit sunburned, her hair brooming out of a hastily tied low ponytail. Warby Parker In the campaign, that change is represented by supermodels Hadid and Hailey Bieber, plus notable forces of nature like MMA fighter Rose Namajunas, 80-year-old fashion justice activist Bethann Hardison, Paralympic medalist Femita Ayanbeku, and country singer Brittney Spencer. Victorias Secret introduces Undefinable a global campaign designed to cement the brands continued commitment to welcoming and championing womens voices and unique perspectives. For further information, please contact: Melanie Fisher, Victoria's Secret Public Relations, [emailprotected]. Editors picks Try logging in through your library or institution to get access to these tools. You may have access to the free features available through My Research. InCred Finance collaborates with the upcoming Tarla Dalal biopic to celebrate small business owners and showcase their business loan product. Were proud to share Undefinable with women all over the world and invite them to share their own powerful stories., Amy Hauk, chief executive officer of Victorias Secret and Pink, added: The Victorias Secret consumer is at the heart of all we do and we will continue to use our platform to celebrate individuality and diversity given the brands vision to be the worlds leading advocate for women. Victoria's Secret is closing 53 stores in North America this year. The inspiration behind the global campaign and authentic stories shared throughout are part of the brands dedication to evolving, listening, and reinforcing that beauty was always for the individual to define. We may earn commission from links on this page, but we only recommend products we back. PROQUEST AND ITS LICENSORS SPECIFICALLY DISCLAIM ANY AND ALL EXPRESS OR IMPLIED WARRANTIES, INCLUDING WITHOUT LIMITATION, ANY WARRANTIES FOR AVAILABILITY, ACCURACY, TIMELINESS, COMPLETENESS, NON-INFRINGMENT, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. With Undefinable, Victoria's Secret seeks to reposition itself as both conscious and cool. With Undefinable, VS wants to make it clear: That stops now. Bella Hadid Hailey Bieber Victoria's Secret Holiday 2022 Campaign Victoria's Secret Commercials Through the Years: Photos - Business Insider The popular clothing and beauty brand has launched a new campaign to redefine Victoria's Secret for a new generation of customers. "The Victoria's Secret consumer is at the heart of all we do and we will continue to use our platform to celebrate individuality and diversity given the brand's vision to be the world's leading advocate for women. When typing in this field, a list of search results will appear and be automatically updated as you type. All Rights Reserved. For those just tuning in, heres whats up: After turning models like Heidi Klum and Tyra Banks into household names through its scanty fashion shows, Victorias Secret was famously cancelled in 2018 after CEO Ed Razek said some pretty questionable and hurtful stuff and was named in credible harassment claims by former models and staff. Also, check out the new VS Undefinable campaign. The campaign talent speak from their personal experiences and address the importance of recognizing that women are undefinable by anyone but themselves. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Contact All Rights Reserved. The inspiration behind the global campaign and authentic stories shared throughout are part of the brand's dedication to evolving, listening, and . Victoria's Secret introduces 'Undefinable' a global campaign designed to cement the brand's continued commitment to welcoming and championing women's voices and unique perspectives. 4 min read. Victoria's Secret's first-ever Undefinable campaign is here For its new Undefinable campaign, Victoria's Secret called in a little help from VS Collective partners Adut Akech, Bella Hadid, Eileen Gu, Hailey Bieber, and Valentina Sampaio, along with Bethann Hardison, Brittney Spencer, and more. PDF Victoria's Secret Launches Undefinable Global Campaign Seeking to Victoria's Secret continues rebrand with new global push "For decades society and institutions - including ours - defined very narrow expressions that represented beauty, sexiness, and self-worth for women. . The women featured in this campaign are a true representation of loving who you are and I can't wait to share this sentiment with the world," says Brittney Spencer. Fashion Gone Rogue takes part in numerous affiliate marketing programs, which results in commissions for purchases made using our links to retailer websites. Victoria's Secret Launches Undefinable Global Campaign I am so excited to partner with Victorias Secret in sharing this important message with all women, while encouraging them to embrace their own unique and powerful stories.. This feature may be available for free if you log in through your library or institution. Victoria's Secret - Home - Facebook What is it that makes them who they are? Hadid describes the shoot as such a fun and comfortable environment, while Martinez adds I love that on set, they were loved, and our job was to make them feel comfortable and really appreciated. As Paris Couture Week Grows, Organizers Grapple WithGridlock, LGN Louis-Gabriel Nouchi Wins 2023 ANDAM FashionAward, Kim Kardashian Channels White Lotus With Skims for Valentines Day, Target Taps Gabriella Karefa-Johnson as Next Style Partner of Future Collective Brand, Lingerie Brand Journelle Plans to Open Global HQ With Wellness Center, Retail Store, Ral Martinez, executive vice president and head creative director, Designers Sketches From Paris Couture Week 2024, A Look Back at Fourth of July Celebrations at the White House, digital bra brands ready and eager to take share, retailers Fifth Avenue flagship in New York. 5 Yahoo Life Videos October 3, 2022 at 3:05 PM Victoria's Secret has launched a new, powerful campaign titled "Undefinable" including the voices of models Bella Hadid, Paloma Elsesser and. The inspiration behind the global campaign and authentic stories shared throughout are part of the brand's dedication to evolving, listening, and reinforcing that beauty was always for the individual to define. It was submitted 1 day ago by Creative Agency: Look of Look. Were proud to share Undefinable with women all over the world and invite them to share their own powerful stories. says Ral Martinez, EVP, Head Creative Director at Victorias Secret. Courtesy Photo, The Undefinable concept was created as an avenue to really cement our brand positioning and our commitment to our revolution and transformation, said Ral Martinez, executive vice president and head creative director at Victorias Secret. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Please log in through your library or institution to check if you have access. We wanted to say, This is our true self. Its not just about the women that we photograph; its their voices. Additionally, the campaign will be featured in high impact fashion-driven districts within major cities such as New York and Los Angeles in the format of digital spectaculars, urban panels, bulletins and the brands owned and social channels including Instagram, Twitter, Facebook, TikTok and Youtube.
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