Integrate video into your marketing automation. For Pyramind, a San Francisco-based music production school and studio, video is more than an outreach and awareness tool: Its actively driving potential students and customers their way. Wistia and HubSpot have been in cahoots since 2015, and the relationship between marketing automation and video just keeps getting stronger. Read the guide to see how the new features can work for you. You might think your video marketing depends on creating content that is generally entertainingsomething that has a chance of going viral. Busy social teams can collaborate on content across platforms, including LinkedIn, with Sprout Social. Start by interviewing some of your long-term customers that have seen tangible results thanks to your product, and share those videos on a prominent page on your site. You can create posts that prominently feature a video asset or create engaging video ads through LinkedIns ad platform. Create long-form content like webinars or video series that your audience finds valuable to help increase time watched. Move and Copy. Privacy and Terms. Get the latest video marketing data from 80 million videos uploaded to our platform and insights from 1,500 marketers. When it comes to repurposing content, Move and Copy in Wistia is your best friend. Weve written several in-depth posts on specific strategies for creating video content that supports your product, brand, and more check em out! All you need is your laptop and something tosay. Wistia | LinkedIn Calls-to-action (CTAs) and annotation links make it easy for viewers to engage right from your videos. This could include things like how-to videos, explainer videos, and more. Its better to have a small, select number of high-quality, valuable videos than to get caught up in the numbers game. First and foremost, LinkedIn is a professional network. Were always adding integrations to make Wistia more helpful for marketers. For almost 10 years, Moz founder Rand Fishkin and his team have been posting a video every Friday of Rand explaining an SEO-related topic (like Googles RankBrain algorithm) in front of a whiteboard. What better way to reach decision-makers at relevant companies than a video that demonstrates how you can solve their biggest pain points?, Native videos auto-play in the feed, so the first few seconds are crucial for capturing attention as people scroll., Were not selling on social media. 2023 State of Video Marketing Report - Wistia Many marketers know they should be using video strategically, but often create video content simply to check off a box. But when you know the type of video youre making, where it will live, and what format it will appear in, itll feel less like youre wandering around a dark room by yourself. Consider a mid-profile shot of a person, action shots, product close-ups, or animations or graphics. Why DEI, and why now? Product Spotlight: See What's New in Wistia [June 2023] December 13, 2022 Videos are increasingly popular online, whether they're short viral clips on TikTok, stories on Instagram, or in-depth video essays on YouTube. Their software helps marketers unlock the power of video to make human connections and drive business results. Before you start making your video, its critical that you understand your marketing funnel and determine your primary goal from the start. Having embedded videos can boost your search engine visibility and even encourage visitors to spend more time on your site. Level up your social video presence in our ultimate guide. When measuring the marketing ROI of your videos, knowing which video analytics to look at are important. We happen to know quite a bit about video analytics, and were happy to share that wisdom with you! Look for a video marketing provider that offers similar integrations to boost your video marketing efforts. Data is at the heart of any good marketing campaign, and video data is just as important as data from any other channel. More of a social being? For videos that stand out, youll need a clear strategy around which types of content to create and how to tailor your videos for different distribution platforms. There has never been a better or more exciting time to level up your marketing and start showcasing your brand with video. Videos can be marketed organically or through paid advertising to audiences both new and established. We suggest going about this in three ways: tracking video events as part of your website analytics, comparing leads from different sources, and scoring leads for your sales team. The goal for each video should be to answer the main pain point that would have led the customer to that page. No marketing tool is an island. We dive deep into video strategy, video tips across platforms, and more. Wistia connects to your other marketing tools to make video easier for your business. How to Test Your Webcam and Microphone For Live Recording - Wistia Blog Watch our brand new series, Fix My Setup, for easy hacks to make you look and feel better in your nextvideo. Help promote a marketing event or campaign. Once your videos are up and running and views are rolling in, youll need a way to measure and analyze the results. Pay attention to where viewers are dropping off and edit your content accordingly. On the other hand, if your goal is to increase conversions, look at creating a product video you can run as an ad on Facebook or YouTube. Youre in the right place. 20012023 All rights reserved. Just getting started with video? But at a deeper level, LinkedIn also shares firmographic information like job titles, locations, and top pagesinformation that isnt available through any other streaming platform. 51-200 employees Headquarters Cambridge, Massachusetts Type Privately Held Founded 2006 Specialties video hosting, video management, video analytics, video marketing, marketing, video. How do I make sure the shots in focus? These next two buttons can be ignored if you are not using the site visually. Brands like Gong.io, Snag, and Cenareo are using LinkedIn video ads to drive their marketing forwardand its working! These next two buttons can be ignored if you are not using the site visually. You cant deny the perks of embedding video on your site. 3 Wyzowl, Video Marketing Statistics 2021 4 Amazon internal data, WW, 2021 5 Kantar Quickfire Survey 2022; 3,008 survey respondents (across US, CA, MX, UK, DE, JP, AU) who have shopped Prime Day week in 2020 and/or 2021 and plan to do so in 2022 6 Amazon internal data, Q3 2021 7 Amazon internal data, US, June 2022. When you harness the power of integrations, youre optimizing your video content and smoothing out internal and external processes not to mention staying ahead of the competition. Share a major company announcement or product update. The social media platform is a dedicated space for your professional audience, and theres never been a better time to try different strategies with video content, whether its native LinkedIn video, video through Stories, an advertisement, or LinkedIn Live. Google considers several factors when presenting search results pages, including site authority, prominence of video on the page, and whether or not Google thinks the query should return video resultsto name just a few. When the video recorder bar appears, choose your settings and then select "Record Entire Screen" or "Record Selected Portion.". Check out this live stream they recently hosted with Daymond John about his journey to becoming an entrepreneur. Whether youre embedding a single video or creating a video gallery, our customizable video player puts your brand front and center. Support Help . Get the latest video marketing data from 80 million videos uploaded to our platform and insights from 1,500 marketers. Privacy and Terms. Something like a customer testimonial video might make more sense in a slightly longer format; dont cut off critical information just to meet the recommended duration. LinkedIn Stories can only be uploaded via the mobile app. What type of video should you test on your LinkedIn Story? Be sure to select the intended devices in your setup. Similar to Stories on other platforms, LinkedIn has a few handy customization options. Video has been their mainstay, whether its for tutorials, product demos, customer testimonials, or content promotion. Embed a Wistia video with captions onto your page and we'll automatically inject the transcript via JSON for an additional SEO boost. You did it! Keeping track of current trends and consumer demands helps you continue to grow your audience through social media video. Add both entertaining and informational value. All the articles, tips, and tricks on video production from the team at Wistia. The people that come to LinkedIn believe in the platform and, as an extension, the content thats curated there. Voil! From the example above, YouTube can be great for improving video discoverability but not so great for providing an uninterrupted video experience or for capturing leads. Informational videos tell the reader facts or opinions about an industry topic. Unique visitors, also measured as unique page loads, are the number of people that visit your page with the video content. Free Report: The State of Artificial Intelligence in 2023 How AI is Changing Video Marketing Imagine creating a video without writing a script or picking up a camera. Experienced video marketer? Lets break it down. "OMG. A product video talks about a product or service and functions like a traditional advertisement. Even in todays video-saturated business culture, its rare to see a company that uses video effectively in almost every way possible. Companies finding success with video marketing. What is the overall budget? And when is the right time to move a prospect from a lead to a marketing qualified lead to a sales qualified lead? Bad audio can ruin even the best video footage. This can help people find exactly what theyre looking for and let them know whats coming next. If you follow some basic lighting principles, you can get impressive results from even the cheapest of lighting kits. Videos hosted with Wistia load in a flash, help your website rank in search engines, and are always ad and distraction-free. This will help you keep your content focused and will make the success of your video much easier to measure. Marketing The First 3 Videos Your Small Business Should Make Marketing Wistia vs. YouTube: What's the difference? Wistia | Video & Photo Marketing - MartechGuru Wistia integrates video with your current tech stack . Wistia Review (2023): A Complete Guide to the Platform If you need to keep your budget small, look at ways to cost-effectively produce and promote your videos. Learn more about our company, team, careers, and values. And we haven't forgotten our friends using HubSpot and Marketo we've got you covered, too. Your shareable content probably isnt content thats directly focused on your product. Video marketing is a strategic marketing approach that involves creating and sharing video content with the goals of attracting, retaining, and converting a defined audience of viewers. Discover what video metrics to track for engagement, conversion, and ROI of your next video. They took this stance in an effort to showcase their inclusivity and make their brand more appealing to customers who care about diversity. Privacy and Terms. Create product videos, tutorials and webinars with just your laptop. 20012023 All rights reserved. Engagement metrics can tell you how well your message resonated with your audience. Companies This allows you to create video content whenever you want, complete with customizations like stickers and text. Wistia Versus YouTube: Pros and Cons of These Video Platforms Youve got a video post. So, how can you reach your intended audience using video on LinkedIn? Help your business thrive with video, and find out what other companies are planning for the year ahead! The video platform that's made for marketers | Wistia Learn how to record your screen on a Mac or Windows computer. Wistia Pricing, Alternatives & More 2023 | Capterra Get the latest video marketing data from 80 million videos uploaded to our platform and insights from 1,500 marketers. How to do professional closed-captioning on Wistia - Checksub According to Wyzowl, 41% more businesses are using video today compared to 2016. What about sales operations managers at mid-sized companies in the logistics industry? Ready to see your click-through rates soar? Curious about what live content to try? Even if top-performing content is not video, this should give you a basic image of your audiences preferences. When you upload videos to hosting platforms like YouTube or Vimeo, youre giving away all the SEO-power that drives viewers back to your website through search engines. Now what? Lower-than-average engagement isnt always a bad thing, either. To start, write down two main types of videos you would like to create. Alright, weve learned all about where you can post videos across LinkedIn and tips for creating high-performing video content.
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